Founded in 1933, Norris, Perné & French is Grand Rapids' longest established investment management firm. The firm operates as a fee-based, partner-owned Registered Investment Advisor offering independent investment counsel to individuals and institutions.  

Investment Counsel, is, by definition, our role. It is a term that only Registered Investment Advisors may use. As fiduciaries, our counsel is based on what is in the best interest of you, the client. Being a fee-based firm, our success is tied to your success. We do well when you do well.

As partners, we spend time getting to know you, discovering the attributes and traits that are unique to you. Forget the cookie-cutter approach that lumps you in a generic box based on generic criteria. We manage your money in a way that is customized and personal.

We listen.

We invest.

We are vested.

We tell it like it is.

And do what we say.