Sound of the Economy

Mission (statement) accomplished

As outlined in our last issue, Norris, Perné & French is in the midst of a strategic planning process exploring new opportunities for the firm and its clients. I want to update you on two significant developments.

Continuing our spotlight on current stock investments

Founded in 1897, Becton Dickinson is a New Jersey-based company that manufactures and sells medical technology devices. It is the world’s leading supplier of devices that help reduce the incidence of needle-stick injuries and exposure to bloodborne pathogens.

Mentoring at-risk students

Students Taking Renewed Interest in the Value of Education (STRIVE) is a motivational program aimed at high school juniors and seniors. The program is based on the premise that what separates lower-ranked academic students from their higher-ranked peers is motivation, attendance, work habits, and self-esteem.

Patience, discipline, and trust

Investing can be a bumpy ride. We’re okay with this when the bumps trend in our direction—i.e., when the stocks we hold are appreciating in value. But when the market experiences a downturn, as it has in the first months of 2016, the ride gets a little scary.

Toward a vision for the future

Norris, Perné & French is an investment firm grounded in tradition, trust, and strong relationships with our clients. Even with this legacy, we are always looking forward on your behalf.

Step One

Step Two

We are a trusted investment advisor known for helping clients preserve their wealth and create peace of mind through active investment management, comprehensive and focused financial planning, and a tailored and coordinated service experience. We have served clients in Grand Rapids, West Michigan, and throughout the state and country since 1933.