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Every Detail for Every Client

We help you preserve wealth and create peace of mind by customizing a strategy based on what you want to do with your money and your life – and when you want to do it. We do so by taking a team approach and focusing on three core areas to add value:

Active Investment Management

We determine asset allocation based on your expectations for return, risk tolerance/volatility, income needs, range of possible returns, time horizon, and tax considerations – and we take active approach to customize your portfolio to help optimize your after-tax wealth.

Comprehensive & Focused Planning

We believe clients at all levels of wealth need a plan for themselves and their families – from basic income and retirement, to advanced trusts and estates, to philanthropy. We take the time to understand your goals, design a customized blueprint, and align the best solutions.

Tailored & Coordinated Experience

We are 100% partner-owned and provide full access to our team. We act as your personal financial quarterback – focusing on every detail, partnering with your accountants, attorneys and other advisors, and monitoring and ensuring transparency at all times.

Importantly, we do it all with one transparent fee.

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We are a trusted investment advisor known for helping clients preserve their wealth and create peace of mind through active investment management, comprehensive and focused financial planning, and a tailored and coordinated service experience. We have served clients in Grand Rapids, West Michigan, and throughout the state and country since 1933.