To Continue a Legacy

Just as our clients are seeking to build a legacy for their families, we look to perpetuate the legacy of our founders.

Norris, Perné & French is the longest-standing privately owned investment management firm in Grand Rapids. It was founded in 1933 by Abbott Norris, who was later joined by Ford Perné and Charlie French.


The firm was originally formed as an investment office for a prominent Grand Rapids family. Over the past 80 years, we have expanded to serve more than 400 clients in over 30 states. Our clients have entrusted us with the management of more than $1.1 billion of their assets.

Our continued growth is fueled by the vision our founders laid out for us: to provide high-quality counsel, diligent and comprehensive research, and customized client service.

Step One

Step Two

We are a trusted investment advisor known for helping clients preserve their wealth and create peace of mind through active investment management, comprehensive and focused financial planning, and a tailored and coordinated service experience. We have served clients in Grand Rapids, West Michigan, and throughout the state and country since 1933.